Travelers spend $2.3 billion annually in Pima County and the region’s tourism industry employs more than 25,000 area residents.Visit Tucson’s Brent DeRaad will discuss the organization’s role in helping to generate those benefits. Visit Tucson markets Tucson and Southern Arizona to potential visitors throughout the world, while also bringing in meetings to area hotels and resorts, along with sports groups and events.
Looking ahead, Visit Tucson is developing a 10-year tourism master plan that focuses on enhancing and creating attractions, events, flights, roads and gathering places.
Brent DeRaad ~ Biography
Brent DeRaad has served for seven years as President & CEO of Visit Tucson. DeRaad and the 40-member Visit Tucson staff are charged with marketing, promoting and selling metro Tucson and southern Arizona as a leisure and meetings destination. Visitors spend $2.3 billion annually in Pima County.
DeRaad came to Tucson from the Scottsdale Convention & Visitors Bureau where he spent 10 years, the final six as the organization’s executive vice president.
